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COVID-19 sparked numerous fundraising changes, especially in the healthcare sector. Community hospitals saw a rise in gratitude, which culminated in an explosion of in-kind gifts ranging from meals for healthcare staff to personal protective equipment (PPE).
FREMONT, CA: Blackbaud, the world's leading cloud software company powering social good, has launched data that illustrates the impact of philanthropy on the healthcare industry during 2020.
Analysis of Blackbaud Raiser's Edge NXT data from US healthcare organizations that raised over $1M in at least one of the past three calendar years shows that:
• Healthcare organizations raised $4.9 billion in cash in 2020, a 2.7 percent rise from the previous year.
• In 2020, in-kind contributions to healthcare organizations rose by 61 percent.
• In 2020, healthcare cash-giving rose by 2.7 percent, but overall transactions declined by 6.7 percent, suggesting that greater donations are coming from fewer donors.
"With health systems and hospitals already operating on thin margins at the onset of the pandemic, pausing elective surgeries to enter the fight against COVID-19 made philanthropic dollars more important than ever," stated Page Bullington, president and general manager, Healthcare and Foundation Solutions, Blackbaud. "Healthcare organizations experienced an outpouring of public support in 2020, and with healthcare currently universally top of mind, we're witnessing an inflection point in history that is providing exponential opportunity for healthcare philanthropy."
COVID-19 sparked numerous fundraising changes, especially in the healthcare sector. Community hospitals saw a rise in gratitude, which culminated in an explosion of in-kind gifts ranging from meals for healthcare staff to personal protective equipment (PPE). Healthcare organizations reported more than $170M in in-kind donations in 2020, according to Blackbaud Raiser's Edge NXT, compared to a 28 percent decrease in in-kind donations in all other sectors combined over the previous three years. This increase in donations was primarily orchestrated by hospital foundation staff, who volunteered to assist in whatever way they could.