Thank you for Subscribing to Healthcare Business Review Weekly Brief
NurtureVR was built on decades of scientific research into VR's ability to mitigate pregnancy-related pain by creating experiential learning environments that reduce stress and improve wellbeing.
FREMONT, CA: BehaVR announced its direct-to-consumer launch of NurtureVR, a first-of-its-kind program to liberate expectant mothers from stress, anxiety, and fear through the power of virtual reality. NurtureVR uses the proven neurological power of virtual reality to help moms step into motherhood through a calming, immersive environment rooted in education and experience like mindfulness, meditation, and breastfeeding support that promotes self-care and increased resilience.
BehaVR expedited its planned introduction of NurtureVR directly-to-consumer (vs. only via health providers) as pregnant women in the U.S. are now experiencing doubled levels of maternal depression and anxiety due to the pandemic, reinforced by the latest Delta Variant concerns.
"Now is a crucial time to bring forth digital health solutions for moms, their families, as well as health providers that offer high-quality, self-directed care from the safety, comfort and privacy of home," said Aaron Gani, founder, and CEO of BehaVR. "With the headset on, mom is immersed in an empowering world that calms and carries her, and even her partner, through the most critical phases of the perinatal experience. Feedback has been very strong from early adopters.
BehaVR is proud to be the first to offer a VR solution like this as well as others that will change how we deliver mental healthcare at scale in our country."
NurtureVR is a first-of-its-kind VR program developed in deep collaboration with moms, physicians, nurses, and midwives at Hoag Memorial Hospital Presbyterian. It takes mom on a 22-week journey, from her third trimester through eight weeks of postpartum content, covering issues such as maternal-baby bonding, partner intimacy, stress management, and hormonal and emotional changes.
"A growing body of research has shown how virtual reality can effectively work with the brain to help mitigate stress, tame anxiety and extinguish fear," said Robert G. Louis, M.D., F.A.A.N.S., Chief of Neurosurgery Services and the Empower 360 Endowed Chair for Skull Base and Minimally Invasive Neurosurgery at the Pickup Family Neurosciences Institute at Hoag. "In NurtureVR, the immersive, calming environment helps to ease the brain into a less activated state where educational information about pregnancy can be better received, and the building of coping and resiliency skills can be better formed, offering moms critical tools that can be drawn upon throughout pregnancy, birth, and the first weeks of motherhood, combating against perinatal mood and anxiety disorders (PMADs)."