Martha Flannery, Vp Of Sales & Marketing and Mary Lang, Director Of Marketing CommunicationsAnd there’s no better proof of this than Beekley Medical®, a world-class supplier of niche medical and radiology products. Beekley is devoted to developing simple, cost-efficient, disposable medical products that help medical imaging, surgical, and radiation oncology professionals improve communication, patient experience, and productivity.
“We are the birthplace of innovation and always design our products keeping patients and clinicians in mind to positively impact their lives and improve clinical outcomes,” says Martha Flannery, VP of Sales & Marketing, Beekley Medical.
Evolutionary Breakthroughs In Radiology
Coming a long way from its origins as a small printing and lithographic company, Beekley Medical prides itself on being an award-winning, ISO-certified, globally recognized manufacturer and distributor of single-use medical products. The core offerings of Beekley are multifold, starting with X-SPOT®, the first professional skin marker for diagnostic imaging. The patented, self-adhesive X-SPOT emerged as a sought-after replacement for manually adhesive BBs and paper clips used in X-rays to differentiate nipples on chest films from actual lung nodules. The readily identifiable design of X-SPOT saves a huge amount of time and effort for radiologists, allowing them to interpret the area of interest quickly.
On the heels of the industry-wide adoption of its medical grade X-SPOT, Beekley set out to disrupt other radiology departments, such as mammography, CT, MRI, and radiation oncology, with proprietary, modality-specific skin markers. Beekley may be best known for the introduction of The Beekley Skin Marking System® for Mammography. Five distinct shapes immediately identify specific areas on the breast for faster and more precise interpretation of mammographic images: circles for moles, lines for prior surgerical scars, triangles for palpable masses, solid pellets for nipples, and squares for non-palpable areas.
The Beekley Skin Marking System for Mammography paves the way for clear communication between technologists and interpreting radiologists and helps rule out inherently benign areas, such as moles. This makes it easier for radiologists to better understand and focus on the area of concern when glancing at the topography of the patient’s breast in the mammographic image.
Breaking Out Of The Box Of Conventional Imaging
As the innovation streak continues, Beekley adds Bella Blankets® to its breast health product line. As a sanitary barrier between the patient’s breast and receptor plate, these thin, textured protective receptor plate coverlets are helpful in reducing painful skin tears. Bella Blankets gives mammography technologists a helping hand in positioning patients to get an image close to the chest wall while rendering a positive patient experience. Mammographers can attain their goal of increasing breast tissue acquisition and capturing the best clinical images during mammograms.
“Constant innovation is always at the top of our minds. We always have our pulse on the radiology industry to innovate the next-gen product and improve the procedures for everyone involved,” states Mary Lang, Director of Marketing Communications, Beekley Medical.
Beekley’s innovative portfolio includes Elequil Aromatabs® aromatherapy, which are clinical aromatherapy products designed to help promote relaxation, calm anxiousness, and soothe queasiness. The word-of-mouth, multi-modality product has been incorporated in various clinical studies outside Beekley Medical to evaluate the effectiveness of aromatherapy in several areas, including its role in pain management as an adjunct therapy to help reduce reliance on opioids. Elequil is already widely used in MRI, Pre & Post Operative Services, Cancer Centers, Labor & Delivery, Quiet at Night Programs, Hospice, Assisted Living, and system-wide Integrative Medicine Programs just to name a few. On the road ahead, Beekley foresees a huge growth of this product in dialysis, ICU, and other surgical applications.
Constant innovation is always at the top of our minds. We always have our pulse on the radiology industry to innovate the next-gen product and improve the procedures for everyone involved
Nurturing The Roots Of Patient Care Excellence
At the core of successful product development is Beekley’s in-house research and development team. Beekley Medical has a long, successful history of partnering with inventors, other manufacturers, and entrepreneurs to bring new products to market. They rate and rank every idea to develop new products, from diagnostic imaging to interventional radiology, and beyond.
“We believe in continuous improvement and welcome ideas for new or improved disposable medical devices or simply a possible solution or opportunity for improvement to patient care, facility processes, or clinical outcomes from in-house technologists and radiologists, and even potential inventors,” adds Flannery.
Above all, Beekley Medical is deeply entrenched in customer care and backs its products with a 100 percent product satisfaction guarantee and strives to ensure orders are shipped complete same or next business day. Beekley has a strong commitment to quality and conducts proactive market research to meet or exceed customer expectations.
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We are the birthplace of innovation and always design our products keeping patients and clinicians in mind to positively impact their lives and improve clinical outcomes
In the post-pandemic era, with supply chain issues a continuing concern, the Beekley team resolves them by maintaining sufficient product supplies, in order to avoid the risk customer backorders. Beekley educates everyone, including customers, global supply chain managers, and purchasers, about how its low-cost disposable product lines can help improve their overall bottom line and market share.
Giving Beekley Medical a leading edge in the radiology space is its emphasis on being a human-touch company. They donate to cancer organizations from the proceeds of product sales. Beekley, in addition to the Beekley Family Foundation, has helped build two state-of-the-art breast centers within its communities, and launched a breast cancer awareness month support program that includes providing free posters to examination centers. The overall objective is to spread kindness and be part of delivering the best care for cancer patients.
The secret sauce of Beekley Medical’s stellar growth is its people-first culture. Their staff members average over 10 years of experience and know-how in various modalities. Beekley onboards employees based on stringent evaluations, ensuring that they fit into their culture of continuous improvement.
Driven by longevity, innovation, and adaptability, Beekley is on the mission of making the lives of everyone better and optimizing patient care journeys, bringing a world of difference to the radiology spectrum.
