“We wanted to provide a single product to bring stability into different facets of clinics,” says Charles Layne, CEO, PatientNow. “We today deliver a complete solution that ensures the seamless management of elective medical practices.Similar to a hub and spoke, PatientNow acts as a hub (centralized database) for all individual spokes such as payments, marketing, photo management, and other patient records,” says Layne. The platform acts as a centralized database that aggregates all patient data, including forms, pictures, and transactions in a secure, HIPAA-compliant, cloud server. Its payment processing system is PCI compliant, and ePrescribe module meets all DEA requirements.
PatientNow: A Single Platform to Manage Every Aspect of Elective Medical Practices
To help clients seamlessly build patient engagement, PatientNow first helps practices develop and integrate a website and then designs search engine optimization rules to drive patients to that specific website for appointment booking. Once patients book the appointment, practices can easily send reminders, do charting, capture before and after photos, and record the payment medium as well. “Be it credit card, cash, or insurance reimbursement, we can completely contain the payment facilitation and also send reminders for the same,” says Layne. Using business intelligence reporting, it helps practices understand patient perspective and their spending behavior. Consequently, clients can come back with an incremental offer such as promotional incentives and drive the next level of patient engagement experience. “We provide practices with the ability to grow, retain, and monetize the patient ecosystem in a single place,” adds Layne. Practices can analyze the market reaction and seamlessly manage their patient acquisition, patient engagement, and patient expansion.
We wanted to provide a single product to bring stability into different facets of clinics,” says Charles Layne, CEO, PatientNow
To better serve the clients, PatientNow takes an ‘always doing what’s right’ and ‘owning to outcome’ approach. It has helped PatientNow’s experts to deliver the right solutions to more than 2,500 independent practices. The company handles all the engagements with patients and takes the responsibility of ROI on a particular case. “We aim to grow one percent every single week that results in annual 66-67 percent compounded growth rate,” asserts Layne. Driven by such a strategic approach and thinking, the company is currently investing in the modernization of its product to enhance the capability of the platform and make the interface more user-friendly. From a geographical standpoint, it is planning to extend its reach worldwide. Lastly, PatientNow is looking forward to adding various components, such as enhanced BI, reporting, UI, UX, and video module, into its platform that can deliver significant value to practices and patients. “Our mission is to be the one and only solution for a completely integrated practice management system. We are the only ones who can do a 360-degree view from attraction, conversion to retention in a single place,” concludes Layne.