Thank you for Subscribing to Life Science Review Weekly Brief
Giving your clinic a memorable personality and continual reinforcement that you practice human-centric care demands communicating the correct message at the right time and on the right channel to attract and retain patients.
Fremont, CA: Patients who are engaged are more concerned about their health. Implementing a multi-channel patient engagement approach tailored to their needs offers a great experience that encourages patient activation and, eventually, loyalty. Here are three steps for an efficient patient engagement strategy:
Determine patient’s level of activation
Patient activation occurs in four stages, according to the National Institutes of Health. A patient must first think that their role is vital, then obtain the confidence and knowledge necessary to act on that belief, progressively maintain and enhance their health, and lastly stay the course – even if they are under duress or in agony due to a chronic condition. When it comes to population health, this may take more time and planning.
You’ll be able to personalize intervention and monitor changes as you implement your patient engagement plan at their own pace and intensity once you’ve assessed each patient’s activation levels and receptivity to engagement.
Determine types of information patients need
Patients who are less activated may require more educational and motivational assistance and may find it harder to embrace new techniques. Their method will include more technology training and shorter, simpler condition information outreach to improve patient outcomes.
Patients who are at ease with technology like patient engagement platforms, apps, wearables, and automation will have more time to know about symptoms and diseases, treatment options, drugs, and support groups.
Establish channels to leverage for your patient engagement strategy
Each patient is different, and your interactions with them are as well. Giving your clinic a memorable personality and continual reinforcement that you practice human-centric care demands communicating the correct message at the right time and on the right channel to attract and retain patients.
Loyalty can be generated through a targeted, personalized patient engagement strategy. Understanding what motivates patients is the first step, followed by addressing their needs through their chosen channel.
Provide support once they leave your office
Choose software that makes it easier to communicate with patients. Treatment management necessitates frequent check-ins and communication via a variety of channels.
Using technology that automates intelligent operations make communication with huge populations scalable. Allowing your care team to focus on what they do best will relieve their stress and fatigue. You should be able to easily transition patients from one phase of their treatment journey to the next using your patient engagement strategy platform. It should also allow you to construct lists and launch email campaigns to nurture patients or pre-patients.