19 OCTOBER 2024By continuously embracing new technologies and innovations, we aim to improve our staffing services and deliver an unparalleled level of service to our clientsphysicians by 2036," said Lina Gallotto, executive vice president of Barton Associates and President of Barton Healthcare Staffing. "Numbers like these illustrate the growing inequities in patient access to quality healthcare, and as a locum tenens staffing agency, Barton's well-equipped to help struggling facilities find temporary medical providers so they can continue to care for their patients."Solving the Staffing Shortage with Locum TenensWith facilities across the country dealing with fewer providers and aging patients, locum tenens staffing and recruiting experts Barton Associates has stepped up to provide solutions. Along with its sister companies Barton Healthcare Staffing and Wellhart, the three brands staff various types of locum tenens providers and travel clinicians throughout the U.S., constantly building relationships with recruited providers and clinicians in order to staff facilities who desperately need extra hands. While Barton Associates focuses primarily on staffing and recruiting locum tenens providers, the company expanded its focus in recent years as the healthcare industry changed. In 2018, rising demand for travel allied health clinicians and travel nurses led to the creation of Barton Healthcare Staffing, which recruits and staffs those critical clinicians. That same year, Barton founded Wellhart, which places locum tenens anesthesiologists, CRNAs, radiologists, hospitalists, and emergency medicine professionals at traditional medical facilities and at government agencies.Rural Hospitals, IHS Facilities, and Humanitarian AidPoor, rural facilities often feel the impact of the provider shortage more acutely than those in suburban or urban areas, and Barton Associates along with its sister companies have made it a priority to focus on staffing medical facilities in these more pastoral regions of the U.S. By sending providers to take temporary positions at healthcare facilities with the greatest shortages, Barton Associates works to ensure that everyone gets the healthcare they need, no matter where they live. But it's not just rural medical facilities that are feeling the strain in medical staff--Indian Health Service (IHS) facilities often also struggle to find providers to care for its Native American patients. Since Barton recruiters and account executives staff by provider type, rather than geographic area, the company is able to effectively staff multiple areas of need at the same time, such as rural hospitals and IHS facilities.In addition to staffing rural and IHS medical facilities, Barton and its sister companies have also made an incredible impact with government partners. In 2021, following the U.S. withdrawal from Afghanistan, Wellhart partnered with two clients in immediate need of locum tenens providers to provide medical assistance to Afghan refugees. Multiple locations opened within a short time span, and Wellhart placed 120 providers on over 3,500 shifts.Proactive Recruitment and Quality PlacementsTo solve the staffing shortage caused by the Silver Tsunami, Barton and its sister companies implement a proactive recruitment model that assures the quality and readiness of healthcare professionals before they are presented with clients and placed on assignment. Behind the scenes, recruiters proactively search the marketplace to identify candidates with strong clinical capabilities, exceptional skill sets, and experience. Barton uses a sophisticated digital marketing program, which includes social media, paid search campaigns, and email marketing, to find quality candidates. This approach helps them consistently attract a steady stream of new providers into its database each month. Recently, the company has begun to leverage AI to improve upon their business model, creating efficiencies that will expedite the entire workflow, a huge benefit to the client, medical providers/clinicians, and in-need patients. By consistently delivering capable staff, the company builds trust and maintains long-term relationships with its clients--the key strategy behind its current growing services. Its one-on-one SERVICES PROVIDERS 2024TOP 10 HEALTHCARESTAFFING
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